Promotion & Publicity

The Times of India - MIFBEC 2011 is the leading Food & Beverages Exhibition & Conference in the region. One of its key strengths is the quality of visitors it attracts. India-Tech Foundation hold’s and continues to develop the most wide-reaching and accurate database of leading industries decision makers in the region.

Visitor promotion undertaken for The Times of India - MIFBEC 2011:

Direct Mail
The MIFBEC 2011 promotional campaign includes an extensive direct mailing campaign. More than 50,000 mail pieces will be distributed to industry professionals around the region.

Website
The primary medium for event promotion. The website attracts over 4000 visitors per month and is updated regularly with event information and market intelligence.

Press / Media Relations
MIFBEC 2011 employs one of the most recognized PR agencies in the region to manage its press activities. Releases and information are issued on a regular basis and result in coverage with a commercial value of around Rs. 50 Lacs.

Fax Campaigns
Fax remains an excellent communication method in the region – over 15,000 faxes will be sent as part of the MIFBEC 2011 promotional campaign.

Advertising
The advertising campaign for MIFBEC 2011 is international. The event is going to be supported by the Trade magazines in the form of on page advertising and editorial coverage. All regional national newspapers will feature on page advertising in the run up to the event.

Exhibitor Invitations
A limited number of visitor invitations will be distributed to all exhibitors in order that they could personally invite their key customers and targets to visit their stalls at the show.

Telemarketing
A dedicated team of sales professionals regularly contact key delegates and professionals from the industry to ensure their attendance and also for research purposes. Bulk sms’s would be sent to the entire database.